Pantone's Color of the Year 2023, Viva Magenta 18-75: a balance between bold and fun.

Updated on December 11, 2024

Crimson red, a wave of energy and vigor, Pantone's color of the year 2023, Viva Magenta 18-75, is, first of all, a shade inspired by nature. It comes from the red family and is inspired by the red of the cochineal, one of the most precious dyes belonging to the family of natural dyes as well as one of the strongest and brightest that the world has known.

Additionally, in recent years we have gained a greater attraction to the natural world, and Pantone's Color of the Year 2023 is chosen to reflect our attraction to natural colors and the movement surrounding climate change, sustainability and land protection.

From the red family, this color sends a new signal of strength. Viva Magenta is an enveloping and, at the same time, energizing color. Velvety and dynamic, it manifests joy and optimism. It encourages a new chapter, a new vision of our world. Viva Magenta is a bold shade that can also add a touch of vibrancy to your home.

The annual announcement of a new color is a serious matter. This year, it was in the form of an exclusive, immersive, and massive 10,000-square-foot, two-story exhibition at Art Basel in Miami that Viva Magenta was launched by Pantone Color Institute Vice President Laurie Pressman.

Pantone is a color specialist that invests heavily in marketing its color of the year and their initiatives are echoed by several other companies that match the color of their products to that of the chosen color of the year. For example, Motorola rolled out a color phone, the sports shoe brand CARIUMA launched six models in magenta and there is even a skateboard deck made of this flagship red.

Photo credits: Motorola

Photo credits: Pantone

Psychology of Color Viva Magenta

It's proven: colors have a psychological effect on our mood and behavior. They can evoke memories or emotions. Each color creates its own atmosphere. Red is the color that can affect us the most because it has the widest wavelength. This color is stimulating and evokes strength and courage. Tinted with pink, it soothes and evokes tenderness, tranquility and comfort.
Reds are strong colors that celebrate life. As a bright red and crimson, Viva Magenta is a balance between bold and fun. It exudes rebellion, but just as much softness. It inspires us to be confident and human.

How to incorporate Viva Magenta into your decor.

A balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid and assertive color. Brightly bold, we can use the color on a velvet sofa or as an accent on a wall. In small doses, we can easily be trendy by shaping our decor with samples of this color that we can interchange when the time comes for the new year. And then, what better way to impress the gallery with a touch of the freshly unveiled color!